social media

Social sharing – by region and industry

Social sharing – by region and industry

To get your visitors to share your content is difficult. Gigya has compiled data on how social sharing is differing by industry vertical and region. Click on the picture below to see a larger version at Hubspot’s website. See infographic >>  

25 outreach tools for social media

25 outreach tools for social media

I’ve read through a number of lists of social marketing tools. Hootsuite, Feedly, Blogger – familiar names? Then I stumbled upon this list of 25 outreach tools. Most of them I hadn’t heard of before. And when I took a closer look I found some great tools that I now will try out! These are(…)

Top 10 Lessons in Social Media

Top 10 Lessons in Social Media

Marketing Sherpa has compiled a list of the top 10 lessons learned in 2013 in social media, content and email marketing. Adapt your social content so that it is appropriate for each social media platform – Can’t be said often enough! Stop re-posting content from one social media platform to another without customizing to the type(…)

14 Ways to Reach a Journalist

14 Ways to Reach a Journalist

This article is summarizing a panel discussion with four journalists on how to grab their attention. Based on the comments to this article, their advice are not fully appreciated by the PR pros. But that just makes it even more interesting! In summary they are saying: contact us on Twitter/Facebook/LinkedIn. Don’t call! Do you research(…)

Creative use of IR and social media

Creative use of IR and social media

I got inspired by this article that describes some new ways social media has been used for IR communication. Maybe it’s time to arrange a twitter Q&A after next earnings release? Or stream your earnings webcast directly to the viewer’s smart phone? Get inspired by reading the full article >>

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

There are some quick changes you can make to your profiles, pages, and activity that can make a big difference in results. These 12 simple profile hacks and engagement tips are easy to implement. The author also gives plenty of examples of companies which has does it well. Facebook Add calls to action to your(…)

5 ways to tackle online trolls

5 ways to tackle online trolls

An internet troll is a person who creates conflicts by starting arguments, posting off-topic or upsetting messages. They are everywhere so you or your company will get hit one day or another. Unlike trolls in the fairy tales you cannot scare them off with lightning, so how do you deal with them? Engage them, but(…)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

What a statistic gold mine that Webbiquity is providing. They have collected more than 100 compelling social media, content marketing and SEO stats, facts and observations. Three stats that caught my eye: 50% of clicks on mobile banner ads are accidental. 81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily(…)

The Beginner’s Guide to Online Marketing

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. Even if you are an experienced marketing professional, this beginner’s guide will probably give you some valuable insights. And if you are a beginner I probably don’t have to convince you to take a look! Topics covered: Be laser focused on your customers Build your marketing framework(…)

5 Common Social Media Mistakes

5 Common Social Media Mistakes

Tired of blogs scattered with commercial messages or getting your Facebook feed drowned in badly disguised ads? People engage in social media because they want to be social, just as the name implies, not to be the target for commercial messages. To use social media just for selling is one of five common mistakes discussed(…)

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