SEO

2014 SEO Playbook, part II

2014 SEO Playbook, part II

Every year Tom Shmitz is publishing a playbook on search engine optimization. In the first part he discussed Hummingbird and content strategy. This part will cover  on-page factors, including content, HTML and architecture. Some of my take aways from part II: Make sure each page stands on its own as a topic. Do not create multiple pages about(…)

How Google Plus Profiles Gain Search Authority

How Google Plus Profiles Gain Search Authority

Your Google+ activity seem to influence your search ranking. What counts most is not necessarily how many followers or +1′s one’s profile has. Rather, Google takes a much more sophisticated look at the links and relationships. This article also shows that profiles that use Google Authorship have about a full level of PageRank higher than(…)

The Beginner’s Guide to Online Marketing

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. Even if you are an experienced marketing professional, this beginner’s guide will probably give you some valuable insights. And if you are a beginner I probably don’t have to convince you to take a look! Topics covered: Be laser focused on your customers Build your marketing framework(…)

Free ebook: Rethink your content marketing

Free ebook: Rethink your content marketing

This is the most comprehensive ebook on content marketing that I’ve seen! It captures the concepts and ideas of thirty-one of the most prominent individuals working within the digital marketing domain. List of contributors and the titles of their chapters: Joe Pulizzi: Foreword Lee Odden : The Speed of Change Bas van den Beld: The Role of Content(…)

2014 SEO Playbook, part I

2014 SEO Playbook, part I

Every year Tom Shmitz is publishing a playbook on search engine optimization. In the first part he’ll discuss Hummingbird and content strategy. Next part will cover social, local, mobile, international and other search verticals. SEO is difficult! It will become slightly easier after reading this article.