planning

The Difference Between B2B and B2C Digital Marketing

The Difference Between B2B and B2C Digital Marketing

The core of this article is how similar B2C and B2B marketing has become. And based on my experience I completely agree. According to the author the real difference that still remains is the number of decision makers. There are hierarchies and decision chains, but there are also the same emotions and irrational decisions as(…)

Multichannel Marketing: 6 challenges for planning complex campaigns

Multichannel Marketing: 6 challenges for planning complex campaigns

Cross-channel marketing campaigns might be the marketer’s wet dream! It’s so rewarding when you succeed but the way to success may cost you a few grey hears. This article helps you with some tips on how to plan and think when setting up multichannel campaigns. Hopefully it can help you to keep your natural hair(…)