online marketing

B2B Content Marketing is About More Than Publishing

B2B Content Marketing is About More Than Publishing

Content marketing takes a lot more than just publishing. That could be especially true for B2B companies with complex sales. Even if you have good content and even if you get people to read it, you need them to take action to create real value. Some of the reasons could be: Too much focus on(…)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

What a statistic gold mine that Webbiquity is providing. They have collected more than 100 compelling social media, content marketing and SEO stats, facts and observations. Three stats that caught my eye: 50% of clicks on mobile banner ads are accidental. 81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily(…)

10 Business Blogging Blunders

10 Business Blogging Blunders

Blogging is often the backbone of a digitial marketing strategy. It’s easy to do but difficult to do well. If successful it will deliver valuable content, strengthen your brand, develop a dedicated audience and bolster SEO, all at the same time. This short but focused ebook you can read about some common mistakes and how(…)

The Beginner’s Guide to Online Marketing

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. Even if you are an experienced marketing professional, this beginner’s guide will probably give you some valuable insights. And if you are a beginner I probably don’t have to convince you to take a look! Topics covered: Be laser focused on your customers Build your marketing framework(…)

5 Common Social Media Mistakes

5 Common Social Media Mistakes

Tired of blogs scattered with commercial messages or getting your Facebook feed drowned in badly disguised ads? People engage in social media because they want to be social, just as the name implies, not to be the target for commercial messages. To use social media just for selling is one of five common mistakes discussed(…)

Free ebook: Rethink your content marketing

Free ebook: Rethink your content marketing

This is the most comprehensive ebook on content marketing that I’ve seen! It captures the concepts and ideas of thirty-one of the most prominent individuals working within the digital marketing domain. List of contributors and the titles of their chapters: Joe Pulizzi: Foreword Lee Odden : The Speed of Change Bas van den Beld: The Role of Content(…)

The Difference Between B2B and B2C Digital Marketing

The Difference Between B2B and B2C Digital Marketing

The core of this article is how similar B2C and B2B marketing has become. And based on my experience I completely agree. According to the author the real difference that still remains is the number of decision makers. There are hierarchies and decision chains, but there are also the same emotions and irrational decisions as(…)

Free ebook on How to Improve Facebook’s Timeline

Free ebook on How to Improve Facebook’s Timeline

If you are using Facebook as a social media channel for your company, this free e-book gives a good overview of how to use Facebook’s business page timeline. The e-book covers good-to-know features, best practices and examples of great business page timelines. Two of my favorite tips in this book is how to pin and/or(…)