mistakes

7 surefire ways to frustrate a journalist

7 surefire ways to frustrate a journalist

An infographic from Precious Communications and My News Desk lists seven ways PR pros can make reporters happy, seven ways to make them angry, and the five components of a good story. It can look simple, but every day we see press releases not fulfilling the basic journalist needs, so it is probably not as simple(…)

5 Common Social Media Mistakes

5 Common Social Media Mistakes

Tired of blogs scattered with commercial messages or getting your Facebook feed drowned in badly disguised ads? People engage in social media because they want to be social, just as the name implies, not to be the target for commercial messages. To use social media just for selling is one of five common mistakes discussed(…)