content marketing

7 Myths that Undermine Content Marketing Success

7 Myths that Undermine Content Marketing Success

PR Daily discusses some common myths that prevent us from using content marketing in an efficient way. Here’s the short list of MYTHS: Content marketing can replace PR. When it comes to content, more is better. Snappy social media updates can replace hard-to-create content. Quality is secondary, because SEO is everything. We don’t have time(…)

Content Marketing: Trends and Predictions for 2014

Content Marketing: Trends and Predictions for 2014

27 million of pieces are shared every day, but more isn’t necessarily better. If you believe in content marketing you should take a look at the result of this joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends. The writer believes that other(…)

B2B Content Marketing is About More Than Publishing

B2B Content Marketing is About More Than Publishing

Content marketing takes a lot more than just publishing. That could be especially true for B2B companies with complex sales. Even if you have good content and even if you get people to read it, you need them to take action to create real value. Some of the reasons could be: Too much focus on(…)

How to Build A Scorecard to Measure Content Marketing Effectiveness

How to Build A Scorecard to Measure Content Marketing Effectiveness

Measurement matters now more than ever and in marketing it has always been a challenge. Adobe’s Digital Distress study, which surveyed more than 1,000 marketers, found 76 percent of marketers believe measurement is important, though only 29 percent believe they are doing it well. In this article the author is showing how to conduct a marketing assessment(…)

6 key Elements of an Effective Content Marketing Strategy

6 key Elements of an Effective Content Marketing Strategy

Content marketing is THE buzz word in the world of marketing right now. Too drive meaningful business results, you need a strategy. To create and deliver content that attracts and retains customers, a messy approach just won’t cut it. You need a strategic framework for designing and scaling your efforts. OpenView shares what six elements they(…)

Free ebook: Rethink your content marketing

Free ebook: Rethink your content marketing

This is the most comprehensive ebook on content marketing that I’ve seen! It captures the concepts and ideas of thirty-one of the most prominent individuals working within the digital marketing domain. List of contributors and the titles of their chapters: Joe Pulizzi: Foreword Lee Odden : The Speed of Change Bas van den Beld: The Role of Content(…)