branding

Developing A Brand Positioning Statement

Developing A Brand Positioning Statement

Want a free template for what to include in a full brand statement? Here you go! The template includes sections for brand essence, brand promise, brand archetype, brand personality, brand price position and brand distribution strategy. Link to template >>    

The Beginner’s Guide to Online Marketing

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. Even if you are an experienced marketing professional, this beginner’s guide will probably give you some valuable insights. And if you are a beginner I probably don’t have to convince you to take a look! Topics covered: Be laser focused on your customers Build your marketing framework(…)

5 Small Branding Moments That Can Have A Big Impact

5 Small Branding Moments That Can Have A Big Impact

Branding could mean huge investments in advertising and sponsorships, but it is probably the every day impressions that matters in the long run. In this article you can ge inspired by successful small branding initiatives other companies have engaged in. I would love to see more companies spice up their bills! What a great channel(…)