The B2B Marketing Budget – How others will do

The B2B Marketing Budget – How others will do

Your company and your marketing needs are unique. But it helps to get inspired by others, and it sometimes help when convincing your manager to look at what other companies do. MarketingSherpa recently asked a large number of marketers how they planned to change tactical allocations over the next 12 months. Content marketing, landing pages(…)

The Power of Getting Offline

The Power of Getting Offline

Online communication is great, but ”offline” or face-to-face communication is probably better at building long term relationships. Spice up your marketing plan for 2014 with some good offline activities. Sirius Decisions are proposing the following three offline activities: Understand your customers’ interest and organize an event with that in mind (geocaching, Star Trek…) Recharge your(…)

14 Ways to Reach a Journalist

14 Ways to Reach a Journalist

This article is summarizing a panel discussion with four journalists on how to grab their attention. Based on the comments to this article, their advice are not fully appreciated by the PR pros. But that just makes it even more interesting! In summary they are saying: contact us on Twitter/Facebook/LinkedIn. Don’t call! Do you research(…)

7 Myths of E-mail Marketing

7 Myths of E-mail Marketing

E-mail marketing has been around forever. That also means that there are a lot of myths on what works and what’s not. I confess, I have believed in quite a few myself. Alchemy Worx is killing 7 of the most common myths in this infographic. If you send four emails in a month instead of(…)

Creative use of IR and social media

Creative use of IR and social media

I got inspired by this article that describes some new ways social media has been used for IR communication. Maybe it’s time to arrange a twitter Q&A after next earnings release? Or stream your earnings webcast directly to the viewer’s smart phone? Get inspired by reading the full article >>

2014 SEO Playbook, part II

2014 SEO Playbook, part II

Every year Tom Shmitz is publishing a playbook on search engine optimization. In the first part he discussed Hummingbird and content strategy. This part will cover  on-page factors, including content, HTML and architecture. Some of my take aways from part II: Make sure each page stands on its own as a topic. Do not create multiple pages about(…)

10 body language tips every speaker must know

10 body language tips every speaker must know

Some presenters just have ‘it’. They are not only good at creating a convincing message, they also present it in a way that makes you listen. An important factor when making a successful presentation is your body language. An infographic from SOAP Presentations lists 10 body language tips to keep in mind when presenting. One(…)

Content Marketing: Trends and Predictions for 2014

Content Marketing: Trends and Predictions for 2014

27 million of pieces are shared every day, but more isn’t necessarily better. If you believe in content marketing you should take a look at the result of this joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends. The writer believes that other(…)

Developing A Brand Positioning Statement

Developing A Brand Positioning Statement

Want a free template for what to include in a full brand statement? Here you go! The template includes sections for brand essence, brand promise, brand archetype, brand personality, brand price position and brand distribution strategy. Link to template >>    

25 tips to punch up your writing

25 tips to punch up your writing

Press releases, blog posts, web copy… there’s always something to be written. But the inspiration is not always there. Here’s 25 quick ideas from PR Daily to improve your writing: 1. Cut clutter. 2. Use spell check. It’s an obvious tip, but an important one. 3. Read aloud. 4. Use active verbs. 5. Choose your(…)

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