Multichannel Marketing: 6 challenges for planning complex campaigns

IBM-personas-1024x791Cross-channel marketing campaigns might be the marketer’s wet dream! It’s so rewarding when you succeed but the way to success may cost you a few grey hears. This article helps you with some tips on how to plan and think when setting up multichannel campaigns. Hopefully it can help you to keep your natural hair color just a bit longer. :-)

One of the big give aways in this particular article is the persona chart that is shared from IBM. It helps you to discuss and decide who your audience is and how to target them.

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