PR

5 ways to tackle online trolls

5 ways to tackle online trolls

An internet troll is a person who creates conflicts by starting arguments, posting off-topic or upsetting messages. They are everywhere so you or your company will get hit one day or another. Unlike trolls in the fairy tales you cannot scare them off with lightning, so how do you deal with them? Engage them, but(…)

7 surefire ways to frustrate a journalist

7 surefire ways to frustrate a journalist

An infographic from Precious Communications and My News Desk lists seven ways PR pros can make reporters happy, seven ways to make them angry, and the five components of a good story. It can look simple, but every day we see press releases not fulfilling the basic journalist needs, so it is probably not as simple(…)

The Beginner’s Guide to Online Marketing

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. Even if you are an experienced marketing professional, this beginner’s guide will probably give you some valuable insights. And if you are a beginner I probably don’t have to convince you to take a look! Topics covered: Be laser focused on your customers Build your marketing framework(…)

Free ebook: Rethink your content marketing

Free ebook: Rethink your content marketing

This is the most comprehensive ebook on content marketing that I’ve seen! It captures the concepts and ideas of thirty-one of the most prominent individuals working within the digital marketing domain. List of contributors and the titles of their chapters: Joe Pulizzi: Foreword Lee Odden : The Speed of Change Bas van den Beld: The Role of Content(…)