PR

The 50 most Overused Words in Press Releases

The 50 most Overused Words in Press Releases

Shift Communications has put out a list of the 50 most overused PR words of the past year, based on an analysis of nearly 63,000 press releases. Time to change in 2014?        

Brand Journalism as the new PR

Brand Journalism as the new PR

Brand journalism is about telling your own story. Take advantage of the credibility of news and share what’s really behind a story. In this video Lisa Arledge Powell, president of MediaSource, and Mark Ragan, CEO of Ragan Communications discuss brand journalism as the new PR. They explain how organizations can execute brand journalism well and what(…)

Learn from the 10 best LinkedIn company pages

Learn from the 10 best LinkedIn company pages

Every year, LinkedIn’s members get to vote on the most inspiring and engaging company pages. What can we learn from the top 10? Adobe: Great at using showcase pages AppleOne: eye-catching images Commonwealth Bank: engage users with questions Dell: starting posts with interesting facts – grabbing your attention Hubspot: sponsoring their best content Kellogg company:(…)

14 Ways to Reach a Journalist

14 Ways to Reach a Journalist

This article is summarizing a panel discussion with four journalists on how to grab their attention. Based on the comments to this article, their advice are not fully appreciated by the PR pros. But that just makes it even more interesting! In summary they are saying: contact us on Twitter/Facebook/LinkedIn. Don’t call! Do you research(…)

10 body language tips every speaker must know

10 body language tips every speaker must know

Some presenters just have ‘it’. They are not only good at creating a convincing message, they also present it in a way that makes you listen. An important factor when making a successful presentation is your body language. An infographic from SOAP Presentations lists 10 body language tips to keep in mind when presenting. One(…)

25 tips to punch up your writing

25 tips to punch up your writing

Press releases, blog posts, web copy… there’s always something to be written. But the inspiration is not always there. Here’s 25 quick ideas from PR Daily to improve your writing: 1. Cut clutter. 2. Use spell check. It’s an obvious tip, but an important one. 3. Read aloud. 4. Use active verbs. 5. Choose your(…)

The press release is dead – or is it the other way around?

The press release is dead – or is it the other way around?

Hubspot recently posted an article about the press release being almost dead. The writer was saying that he deleted almost all press releases he received as a reporter. Now Sarah Skerik, vice president of content marketing for PR Newswire is claiming the opposite. But she also underlines the importance of modernizing the press release to(…)

Storytelling – the basics

Storytelling – the basics

Storytelling has been around for a while, but as with all buzz words, a lot of people talk about it, few people are good at it! If you like to refresh your storytelling basics, this blog post will give you a good overview of the basic steps: Introduce the characters Set the scene Lay down(…)

5 Awful Headline Habits

5 Awful Headline Habits

Headlines are oh, so difficult! Yet, they could be the most important piece of your content. And old saying within marketing is that out of the people reading the headline, only 20% will continue to read the rest. PR Daily is listing the 5 worst habits when writing headlines: Don’t tell me what to do(…)

7 Tips to Transform Your Slides From Good to Great

7 Tips to Transform Your Slides From Good to Great

Lack of time is a factor most of us constantly have to take into consideration. One way of dealing with short preparation times is that we copy what has worked in the past. That could work, at least for a while, but probably not in the long run. To not get stuck in the “mediocrity(…)

Load More