Marketing

7 Myths of E-mail Marketing

7 Myths of E-mail Marketing

E-mail marketing has been around forever. That also means that there are a lot of myths on what works and what’s not. I confess, I have believed in quite a few myself. Alchemy Worx is killing 7 of the most common myths in this infographic. If you send four emails in a month instead of(…)

2014 SEO Playbook, part II

2014 SEO Playbook, part II

Every year Tom Shmitz is publishing a playbook on search engine optimization. In the first part he discussed Hummingbird and content strategy. This part will cover  on-page factors, including content, HTML and architecture. Some of my take aways from part II: Make sure each page stands on its own as a topic. Do not create multiple pages about(…)

10 body language tips every speaker must know

10 body language tips every speaker must know

Some presenters just have ‘it’. They are not only good at creating a convincing message, they also present it in a way that makes you listen. An important factor when making a successful presentation is your body language. An infographic from SOAP Presentations lists 10 body language tips to keep in mind when presenting. One(…)

Content Marketing: Trends and Predictions for 2014

Content Marketing: Trends and Predictions for 2014

27 million of pieces are shared every day, but more isn’t necessarily better. If you believe in content marketing you should take a look at the result of this joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends. The writer believes that other(…)

Developing A Brand Positioning Statement

Developing A Brand Positioning Statement

Want a free template for what to include in a full brand statement? Here you go! The template includes sections for brand essence, brand promise, brand archetype, brand personality, brand price position and brand distribution strategy. Link to template >>    

25 tips to punch up your writing

25 tips to punch up your writing

Press releases, blog posts, web copy… there’s always something to be written. But the inspiration is not always there. Here’s 25 quick ideas from PR Daily to improve your writing: 1. Cut clutter. 2. Use spell check. It’s an obvious tip, but an important one. 3. Read aloud. 4. Use active verbs. 5. Choose your(…)

Storytelling – the basics

Storytelling – the basics

Storytelling has been around for a while, but as with all buzz words, a lot of people talk about it, few people are good at it! If you like to refresh your storytelling basics, this blog post will give you a good overview of the basic steps: Introduce the characters Set the scene Lay down(…)

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

There are some quick changes you can make to your profiles, pages, and activity that can make a big difference in results. These 12 simple profile hacks and engagement tips are easy to implement. The author also gives plenty of examples of companies which has does it well. Facebook Add calls to action to your(…)

How Google Plus Profiles Gain Search Authority

How Google Plus Profiles Gain Search Authority

Your Google+ activity seem to influence your search ranking. What counts most is not necessarily how many followers or +1′s one’s profile has. Rather, Google takes a much more sophisticated look at the links and relationships. This article also shows that profiles that use Google Authorship have about a full level of PageRank higher than(…)

31 Twitter tips for B2B

31 Twitter tips for B2B

The seven first of these 31 tips are a bit too basic if you’re not a complete beginner, but the rest are very good with links and references to tools and pages to help you on your way. My favorites are the section with guidance on how to research your hashtags, strategy for increased number(…)

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