Corporate Communications

5 ways to tackle online trolls

5 ways to tackle online trolls

An internet troll is a person who creates conflicts by starting arguments, posting off-topic or upsetting messages. They are everywhere so you or your company will get hit one day or another. Unlike trolls in the fairy tales you cannot scare them off with lightning, so how do you deal with them? Engage them, but(…)

Have top influencers author your sites to appease Google search

Have top influencers author your sites to appease Google search

Google Hummingbird has changed how the top spots on Google are won. With the rising of Google Authorship, to hire, pay or partner with authors with high Authorship rankings could be a game changer. Read more about how Google Authorship can be used to your advantage >>

10 Business Blogging Blunders

10 Business Blogging Blunders

Blogging is often the backbone of a digitial marketing strategy. It’s easy to do but difficult to do well. If successful it will deliver valuable content, strengthen your brand, develop a dedicated audience and bolster SEO, all at the same time. This short but focused ebook you can read about some common mistakes and how(…)

The Beginner’s Guide to Online Marketing

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. Even if you are an experienced marketing professional, this beginner’s guide will probably give you some valuable insights. And if you are a beginner I probably don’t have to convince you to take a look! Topics covered: Be laser focused on your customers Build your marketing framework(…)

Free ebook: Rethink your content marketing

Free ebook: Rethink your content marketing

This is the most comprehensive ebook on content marketing that I’ve seen! It captures the concepts and ideas of thirty-one of the most prominent individuals working within the digital marketing domain. List of contributors and the titles of their chapters: Joe Pulizzi: Foreword Lee Odden : The Speed of Change Bas van den Beld: The Role of Content(…)

Are You Talking About What You Want to Say or What Your Investors Want to Know?

Are You Talking About What You Want to Say or What Your Investors Want to Know?

IR professionals are formulating messages all the time, whether it’s in an investor presentation or an annual report. It’s tempting to base those messages on what the company wants to say, not what investors want to hear. It might be a successful tactic short term but it will for sure not win your investors’ attention in(…)

5 Small Branding Moments That Can Have A Big Impact

5 Small Branding Moments That Can Have A Big Impact

Branding could mean huge investments in advertising and sponsorships, but it is probably the every day impressions that matters in the long run. In this article you can ge inspired by successful small branding initiatives other companies have engaged in. I would love to see more companies spice up their bills! What a great channel(…)