Brand Journalism as the new PR
Brand journalism is about telling your own story. Take advantage of the credibility of news and share what’s really behind a story.
In this video Lisa Arledge Powell, president of MediaSource, and Mark Ragan, CEO of Ragan Communications discuss brand journalism as the new PR. They explain how organizations can execute brand journalism well and what types of content audiences want to see.
Want to read more about brand journalism? Strategic and Crisis Communications Counsel has a good overview worth reading >>