B2B Content Marketing is About More Than Publishing

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Content marketing takes a lot more than just publishing. That could be especially true for B2B companies with complex sales. Even if you have good content and even if you get people to read it, you need them to take action to create real value.

Some of the reasons could be:

  • Too much focus on the company’s perspective rather than the buyer’s
  • No call to action
  • Too much effort perceived to take the suggested action
  • Gaps in the story – aka leaps of faith
  • Not taking ownership of expertise
  • Staying too high level
  • Not targeted to a specific audience

 

Learn more about each of these areas in the full article >>

 

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