About Catharina Paulcén

Posts by Catharina Paulcén:

Social sharing – by region and industry

Social sharing – by region and industry

To get your visitors to share your content is difficult. Gigya has compiled data on how social sharing is differing by industry vertical and region. Click on the picture below to see a larger version at Hubspot’s website. See infographic >>  

Website Redesign in 2014

Website Redesign in 2014

Time for a facelift of your website? Here’s some tips of what’s hot in 2014: Flat user design Scrolling stories Responsive design Parallax scrolling Simple landing pages Get the full story in Kissmetrics blog post >>

Free ebook: an introduction to lead generation

Free ebook: an introduction to lead generation

Hubspot has produced a free ebook called “An introduction to lead generation”. Download it to learn more about: What defines a lead How to gets leads from your website How to qualify a lead for sales How to start your first lead gen campaign Go to download page >>

25 outreach tools for social media

25 outreach tools for social media

I’ve read through a number of lists of social marketing tools. Hootsuite, Feedly, Blogger – familiar names? Then I stumbled upon this list of 25 outreach tools. Most of them I hadn’t heard of before. And when I took a closer look I found some great tools that I now will try out! These are(…)

7 Myths that Undermine Content Marketing Success

7 Myths that Undermine Content Marketing Success

PR Daily discusses some common myths that prevent us from using content marketing in an efficient way. Here’s the short list of MYTHS: Content marketing can replace PR. When it comes to content, more is better. Snappy social media updates can replace hard-to-create content. Quality is secondary, because SEO is everything. We don’t have time(…)

The 50 most Overused Words in Press Releases

The 50 most Overused Words in Press Releases

Shift Communications has put out a list of the 50 most overused PR words of the past year, based on an analysis of nearly 63,000 press releases. Time to change in 2014?        

Brand Journalism as the new PR

Brand Journalism as the new PR

Brand journalism is about telling your own story. Take advantage of the credibility of news and share what’s really behind a story. In this video Lisa Arledge Powell, president of MediaSource, and Mark Ragan, CEO of Ragan Communications discuss brand journalism as the new PR. They explain how organizations can execute brand journalism well and what(…)

Top 10 Lessons in Social Media

Top 10 Lessons in Social Media

Marketing Sherpa has compiled a list of the top 10 lessons learned in 2013 in social media, content and email marketing. Adapt your social content so that it is appropriate for each social media platform – Can’t be said often enough! Stop re-posting content from one social media platform to another without customizing to the type(…)

25 tips for frequent updates of your Facebook cover photo

25 tips for frequent updates of your Facebook cover photo

Changing your cover photo on Facebook is an easy way to draw attention to your company’s business page. But what to post? Social Media Examiner lists 25 ideas to help you update your photo once a month. You should read their blog post as it includes some successful examples for each tip with photos .(…)

Learn from the 10 best LinkedIn company pages

Learn from the 10 best LinkedIn company pages

Every year, LinkedIn’s members get to vote on the most inspiring and engaging company pages. What can we learn from the top 10? Adobe: Great at using showcase pages AppleOne: eye-catching images Commonwealth Bank: engage users with questions Dell: starting posts with interesting facts – grabbing your attention Hubspot: sponsoring their best content Kellogg company:(…)

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