103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
Three stats that caught my eye:
- 50% of clicks on mobile banner ads are accidental.
- 81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes
- Use hashtags—but sparingly. Tweets with one or two hashtags get 21% higher engagement on average, but those with three or more actually get 17% less engagement.
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