7 Myths that Undermine Content Marketing Success

7 Myths that Undermine Content Marketing Success

PR Daily discusses some common myths that prevent us from using content marketing in an efficient way. Here’s the short list of MYTHS: Content marketing can replace PR. When it comes to content, more is better. Snappy social media updates can replace hard-to-create content. Quality is secondary, because SEO is everything. We don’t have time(…)

Brand Journalism as the new PR

Brand Journalism as the new PR

Brand journalism is about telling your own story. Take advantage of the credibility of news and share what’s really behind a story. In this video Lisa Arledge Powell, president of MediaSource, and Mark Ragan, CEO of Ragan Communications discuss brand journalism as the new PR. They explain how organizations can execute brand journalism well and what(…)

Learn from the 10 best LinkedIn company pages

Learn from the 10 best LinkedIn company pages

Every year, LinkedIn’s members get to vote on the most inspiring and engaging company pages. What can we learn from the top 10? Adobe: Great at using showcase pages AppleOne: eye-catching images Commonwealth Bank: engage users with questions Dell: starting posts with interesting facts – grabbing your attention Hubspot: sponsoring their best content Kellogg company:(…)

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